Eddie Bauer logo ditches the script because Gen Z doesn't read cursive
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After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.
Gen Z never learned cursive. The effects of this are more widespread than you think
AIGA Dallas Fort Worth
Gen-Zers can't read cursive.
File:Eddie Bauer script logo.svg - Wikipedia
Liesl Barrell on LinkedIn: Eddie Bauer changed its logo because Gen Z doesn't read cursive
Eddie Bauer unveils new logo and brand, Mike Hofman posted on the topic
Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast
Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast
Eddie Bauer unveils new logo and brand, Mike Hofman posted on the topic
