Fred Mazzola - lululemon Like New

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The world needs to act now to create a more sustainable future. I was honoured to oversee and direct the work of SF agency Character for the launch of lululemon Like New. lululemon first ever trade-in and resale program. Just like one product goes from one person to the other , the identity embrace the notion of repetition and circularity using typographic patterns installing the three steps of the program:"Rethink, Revive, and Rediscover".

Fred Mazzola - lululemon Weekly campaigns

Frederic Mazzola - lululemon

Fred Mazzola - lululemon Weekly campaigns

lululemon Like New - Shaun Samson

Fred Mazzola - lululemon Experiential Stores

Fred Mazzola - lululemon Like New

lululemon Like New - Shaun Samson

Frederic Mazzola - lululemon

Fred Mazzola - lululemon Like New

Frederic Mazzola - lululemon

nafisa's smiles : @lululemon 🍋. • stylist : nina maidment producer : valesca francois art director : fred mazzola makeup artist : becca…