DBApparel UK hired Sixty to promote lingerie brand Playtex to older women
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DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
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Playtex Brand History
The lingerie that reveals your natural beauty
Lingerie brand Playtex rebrand targets over-50s
Iconic Bra Brand Playtex Launches New “Be Uniquely You” Marketing Campaign Celebrating Women and Their Individuality
Playtex Bra Commercial
Playtex Brand History
Playtex Brand History
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