We are biased by the bell curve — Forrest Consulting
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We are biased by the bell curve in many domains of our decision making. For example: In investing, we discount the possibility of rare and unpredictable large deviations in stock prices. In marketing, we want to believe that “there is a meaningful ‘average consumer’ that can be used to scale produ
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Strategic Thinking & Strategic Action — Forrest Consulting
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